Today's businesses rely on multiple communication channels to relay information, support workplace collaboration, monitor productivity, and ensure consumer satisfaction. Most businesses are willing to invest in communications technology, but many end up with a complex mix of disparate, inflexible "solutions" that create more challenges than they solve. However, they're overcoming those challenges with the help of UCaaS platform providers.
UCaaS promotes seamless communication by integrating voice, video, and data into a single user-friendly interface. The demand for UCaaS is so strong that market analysts anticipate a CAGR of more than 14% through 2031. Let’s learn about UCaaS and how it could benefit your customers, then consider how easy it could be to brand and market a fully managed UCaaS platform as your own.
Why Your Customers Need the Advantages of Seamless UCaaS Solutions
Branding and reselling UCaaS gives nearly anyone with a customer base a way to establish their company as a "one-stop-shop" for premier-quality business communication and collaboration solutions. It's a way to provide today's most in-demand services without having to build a complex platform from the ground up.
UCaaS subscribers get the best combination of communication technologies for their business; a way to modernize their entire system without having to invest in expensive hardware upgrades. How could this benefit your customers?
Many companies struggling to keep pace with today's increasingly digital workplace are losing time and money trying to navigate disparate technologies. They're investing in cloud-hosted services to support remote and hybrid team members while also paying the high costs of managing, maintaining, and updating an increasingly outdated analog phone system.
With UCaaS, your customers have all the advantages of integrating the best mix of the following essentials (and more) for their business into a cost-effective service accessible from nearly any internet-capable device.
Flexible Cloud-Hosted Voice Service
With UCaaS, your customers don't need to absorb the cost of installing or maintaining a private branch exchange (PBX) to manage incoming and outgoing calls. Most can continue using their current in-house phones by taking advantage of session-initiated protocol (SIP) trunking and voice-over-internet protocol (VoIP), technology that converts voice signals to data packets and transmits those packets over the internet.
It's a solution that gives businesses of all sizes access to personalized greetings, auto attendants, voice mail, text-to-speech, call recording, and data-rich call analytics while saving money. They pay only for the services they need when they need them.
Efficient Video Collaboration
Video conferencing is the next-best alternative to meeting in person. Of the many people using video for collaboration, 70% use the technology for remote work.
But not all the time spent in video conference rooms is productive. Poor connections and software issues often cause frustrating (and costly) delays. With UCaaS-supported voice and video, meetings are more productive (and less frustrating) because participants don't have to log in to multiple applications to share documents, presentations, spreadsheets, or images.
AI-Enhanced Business SMS
Short message service (SMS) transmits text messages between devices. The technology is often used to send alerts and reminders, marketing, and support. Without this essential service, business owners miss out on connecting with customers who prefer texting. With the right platform provider, UCaaS subscribers and their teams have access to "teachable" AI-enhanced SMS that ensures every inquiry receives a prompt "conversational" response from technology capable of delivering an appropriate response.
Cost-Effective Call Center Support
Most traditional call centers charge premium prices for a limited number of solutions. Virtual call centers are a cost-effective alternative. It's a feature that gives UCaaS subscribers and their teams the advantage of having receptionists and customer service representatives without having to hire additional staff. Depending on the platform provider, UCaaS call center representatives can be tasked with everything from forwarding calls to customer care.
How Reselling White-Label UCaaS Could Benefit Your Brand
White-label products (and services) are made by one company, then offered to multiple vendors to brand and resell. Reselling white-label UCaaS gives managed service providers, IT consultants, ISPs, and traditional telecom providers the ability to expand their business with next-generation communication services without having to do the heavy lifting. As a white-label UCaaS reseller, you'll have a silent partner working in the background to manage and maintain the technology, while you own the customer experience.
Whether you're adding UCaaS to a list of services offered by a company you've owned for years or building your brand on a single reseller agreement, you'll earn a healthy return for your efforts year after year, if you choose wisely. When you narrow your options based on the following factors, you'll have the peace of mind that comes with knowing you've made the best decision for your customers and the future of your business.
Earning Potential and Start-Up Costs
Some UCaaS platform providers charge their reseller partners hefty fees to offset the cost of consultations, onboarding, and training. Others don't charge a fee for those services but make up for any lost revenue by paying a relatively small commission on a limited number of service bundles. Before committing to a reseller agreement, it's important to understand exactly how various terms and conditions could impact your brand. The best UCaaS platform providers keep their start-up fees minimal and give their resellers the freedom to set their own prices for their customers.
System Security and Reliability
Business owners switching from a legacy phone system need to know that their documents are protected, their calls private, and their sensitive information is secure. As you're comparing white-label UCaaS platforms, you'll discover that service providers offer various levels of protection achieved in different ways.
Although most provide basic security features like data encryption, the best providers take security to a new level with advanced automated systems designed to detect and deter unauthorized access and fraudulent activity on a geo-redundant network to provide the reliability your customers expect from your brand.
Reseller Training and Support
Having top-tier technology won't help you succeed as a UCaaS reseller if you don't have the training you need to support your customers. Although most UCaaS platform providers offer reseller training, the quality of their services can vary. The best UCaaS platform providers have a comprehensive onboarding process and detailed training program that gives you a firm foundation. You should have an understanding of the training program before committing to a reseller agreement.
Are You Ready to Provide the Solutions Your Customers Need for Seamless Communication?
Market analysts expect the value of UCaaS to increase to more than $262 billion by 2030. While that impressive number alone suggests there could be no better time to expand your business and add brand value by reselling UCaaS, not all platform providers will provide the training and support you need to exceed consumer expectations while earning up to 70%+ margins.
SkySwitch is a respected industry leader and proud reseller partner providing a next-generation, cloud-sourced, white-label UCaaS solution. If you have questions about providing UCaaS to your customers, feel free to contact us today.
